Entrepreneurship 101: Start, Grow, and Succeed Without Burning Out
Nonfiction – Small Business / Entrepreneurship / Workbook.
Date
Published: November 20, 2025
Publisher: Manhattan Book Group
Do What You Love and Outsource Everything Else® is a practical, no-fluff guide and workbook for new and growing entrepreneurs who want to build a sustainable business without burning out. Written for real life and small businesses, this book meets you exactly where you are, whether you’re launching from a tiny town, running a family-owned shop, or growing something scrappy in a big city.
Designed to be read and used at the same time, this Entrepreneurship 101 resource helps business owners gain clarity, create momentum, and reclaim breathing room. Readers are guided to read a little, do a little, and see results without overwhelm or jargon. The approach is grounded, actionable, and written by a fellow business owner who understands
the realities of building while juggling life.
the realities of building while juggling life.
Who It’s For
- New and newer entrepreneurs, solo or family-run, who feel stretched thin or overwhelmed.
- Small-business owners who want simple, real-world guidance, not theory or hype.
Why It Matters Now
- The way we market, operate, and grow has changed. In 2025, overwhelm is common and delegation often comes too late. This book provides a clear, practical path to simplify sooner, outsource with confidence, and protect your energy as you grow.
What Readers Will Gain
- Bite-size guidance you can act on immediately.
- Encouragement from an entrepreneur who has built, led, and rebuilt through real-life challenges.
- A clear roadmap to build a business that supports your life, not one that consumes it.
Drawing on more than two decades of experience as an entrepreneur, CEO, and philanthropist, author Kelly Lorenzen, PMP, shares proven strategies for confident delegation, streamlined marketing, and systems that actually work. Her personal journey, including navigating health setbacks and professional rebuilds, shapes the grounded, compassionate advice throughout the book.
Each chapter concludes with simple, step-by-step momentum exercises designed to help readers implement what they learn right away. Inside, readers will discover how to:
- Build a brand that sounds like you and connects with the right audience.
- Create marketing systems that work on repeat.
- Delegate without losing control or quality.
- Build systems that keep running, even when you can’t.
- Reclaim your calendar, avoid burnout, and future-proof your business.
Do What You Love and Outsource Everything Else® is the practical
playbook new and growing entrepreneurs wish they’d had from day one. It
is clear, encouraging, and designed for sustainable success.
playbook new and growing entrepreneurs wish they’d had from day one. It
is clear, encouraging, and designed for sustainable success.
About the Author
My team, often referred to as “business owner duplicates”, partners with clients as a fractional C-suite and project implementation arm, helping business owners simplify operations, hand off marketing, build systems, and scale sustainably. The goal is simple: allow
owners to focus on what they love while confidently outsourcing the rest.
owners to focus on what they love while confidently outsourcing the rest.
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